Tag: memetics

by jad

Our Marmite God

There’s a sticky sandwich spread in the United Kingdom called marmite. It’s as dark and goopy as molasses but has a savory flavor that’s so strange and inscrutable that the company that produces it decided decades ago to celebrate its divisive distinctiveness with a slogan that declared: “Marmite—You Either Love It or Hate It.” Brilliant. Why pretend that your yeast extract is just like peanut butter when it’s so demonstrably not? By fully owning your bizarreness, your fans become your best evangelists and you may even generate a healthy margin of profit from the curious seeking something new (even if … Continue reading “Our Marmite God” →

by jad

Consolations

A Pentecost sermon is many things, but you don’t often expect to hear about the fear of heights, let alone the kind of morbid ideation that sometimes accompanies that phobic vertigo: “what if I just flung myself over the edge,” the preacher intimated, illustrating his larger point about the fragility of trust in the self in contrast with the solidity of trusting in God. I suspect that his moment of vulnerability was encouraged by an editor who left a comment in the margin urging him to “tell us something of what you’re afraid of here.” I wonder if he worried … Continue reading “Consolations” →

by jad

It’s More Than True, It Actually Happened

“it’s a couple of years I suspect you don’t have a physical existence anymore like us other humansfor what I know you might not existyou might be a projectionyou might have become an immaterial entityre-assessed only through narrationlike syria, or santa claus” Annalena to my “face” on September 25, 2012 September 25, 2012 was the 269th day of the year 2012 in the Gregorian calendar. There were 97 days remaining until the end of the year. The day of the week was Tuesday. Libra is the zodiac sign of a person born on this day. It has been 3162 days, today included. Or 8 years, 7 … Continue reading “It’s More Than True, It Actually Happened” →

by jad

Bad Like I Feel: Empathy as Solidarity

The institution that I’ve been dedicating myself to is embroiled in an online controversy, and this is valid and good, but I don’t want to discuss the specifics, as I would be doing so in ignorance of much. I prefer to avoid joining the cacophony of voices talking past and over each other. I do want to discuss some of these voices, though, because if I have skills in anything, it’s in listening for the words that people trip over in the thick of the awful din. I believe that, for most people, the human capacity to imagine worlds at … Continue reading “Bad Like I Feel: Empathy as Solidarity” →