Our Marmite God
There’s a sticky sandwich spread in the United Kingdom called marmite. It’s as dark and goopy as molasses but has a savory flavor that’s so strange and inscrutable that the company that produces it decided decades ago to celebrate its divisive distinctiveness with a slogan that declared: “Marmite—You Either Love It or Hate It.” Brilliant. Why pretend that your yeast extract is just like peanut butter when it’s so demonstrably not? By fully owning your bizarreness, your fans become your best evangelists and you may even generate a healthy margin of profit from the curious seeking something new (even if … Continue reading “Our Marmite God” →